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Table of Contents

Financial Topics

Strategy and Business Model

Our long-term success depends on our ability to innovate, address global challenges, serve customers, and become a leader in the cloud.

Key Facts

View a summary of the highlights of 2014.

Economy and the Market

We report on the global economy, the global software market, and their impact on SAP.

Integrated Performance Analysis

We invite you to explore a key feature of our report, a depiction of the links between our financial, social, and environmental performance.

Financial Performance

SAP delivered strong growth in the cloud and a solid revenue performance in software and software-related services, despite the accelerated shift from upfront software revenue to more predictable cloud revenue.

Corporate Goals

We have four company-wide strategic goals that we use to steer the company: Growth, Profitability, Employee Engagement, and Customer Loyalty

Environmental Topics

Sustainability Management and Policies

Under the leadership of a chief sustainability officer and team, we help make sustainability integral to our strategy. Our management approach embeds sustainability into business conduct, human rights, procurement, and our engagement with public authorities.

Strategy and Business Model

Our long-term success depends on our ability to innovate, address global challenges, serve customers, and become a leader in the cloud.

Integrated Performance Analysis

We invite you to explore a key feature of our report, a depiction of the links between our financial, social, and environmental performance.

5 Year Summary

Analyze our financial, social, and environmental performance over the past five years.

Chart Generator

View our financial, social, and environmental performance in interactive charts, to see results customized to your interests.

Environmental Performance

Our green cloud aligns our environmental strategy with our business strategy.

Social Topics

Sustainability Management and Policies

Under the leadership of a chief sustainability officer and team, we help make sustainability integral to our strategy. Our management approach embeds sustainability into business conduct, human rights, procurement, and our engagement with public authorities.

Strategy and Business Model

Our long-term success depends on our ability to innovate, address global challenges, serve customers, and become a leader in the cloud.

Integrated Performance Analysis

We invite you to explore a key feature of our report, a depiction of the links between our financial, social, and environmental performance.

5 Year Summary

Analyze our financial, social, and environmental performance over the past five years.

Chart Generator

View our financial, social, and environmental performance in interactive charts, to see results customized to your interests.

Social Performance

Our people are our major asset and differentiator. With their core competencies we create social impact.

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